NIKE: Dream Crazier
Celebrating tennis star Elina Svitolina's determination and resilience, as she defies expectations and pushes boundaries in her return to professional sports after motherhood.
End Client
NIKE
Creative Agency
Wieden+Kennedy
Production
Conscious Minds
Film Services
Fixers in Greece
Watch the full commercial above. For high-resolution files and behind-the-scenes content, please contact us.
Project Overview
Fixers in Greece provided comprehensive production services for NIKE's powerful "Dream Crazier" campaign, featuring Ukrainian tennis champion Elina Svitolina. This emotionally charged commercial was filmed across multiple locations in Athens, capturing both the athletic prowess and personal journey of a mother returning to professional sports.
Our team coordinated complex logistics including securing permits for iconic Athens locations, managing a crew of over 50 professionals, and ensuring seamless production despite challenging weather conditions. The project required specialized equipment for high-speed tennis action shots and intimate documentary-style moments.
Working closely with Wieden+Kennedy's creative team and Conscious Minds production, we delivered a visually stunning commercial that resonates with audiences worldwide, showcasing Greece's versatile filming locations from modern sports facilities to atmospheric urban landscapes.
Services Provided
🎬 Production Services
- • Location scouting & management
- • Film permits & government liaison
- • Local crew hiring (50+ professionals)
- • Equipment rental coordination
- • Transportation & logistics
🎥 Technical Services
- • High-speed camera operation
- • Drone cinematography
- • Specialized sports filming equipment
- • On-set safety coordination
- • Data management & backup
Key Filming Locations
Olympic Tennis Centre
Professional tennis courts with international standards for athletic performance shots.
Athens City Center
Urban landscapes showcasing modern Greece alongside historic architecture.
Coastal Training Facility
Private beachfront location for intimate training and reflection scenes.
Fixers in Greece delivered exceptional production support for our NIKE campaign. Their local expertise, professional crew, and problem-solving abilities made filming in Athens seamless despite our ambitious schedule. They truly understood our creative vision and helped bring it to life.— Production Team, Conscious Minds
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